Documentary filmmakers working on socially engaged projects are accustomed to thinking about impact in terms of reach: funders, festivals, audiences. But getting people to watch is not the same as changing what they believe—and changing what they believe is not the same as changing the world. Researcher and author Sarah Stein Lubrano studies how people actually change their minds, and her findings challenge many assumptions about how art and politics intersect. In this workshop, she will introduce filmmakers to key theories of power and political change, drawing on her research into cognitive dissonance and political communication. Then she will guide attendees to pressure-test and refine their own theory of change for the work we make.
Facilitator: Sarah Stein Lubrano (Don't Talk About Politics: How to Change 21st-Century Minds)
Documentary filmmakers working on socially engaged projects are accustomed to thinking about impact in terms of reach: funders, festivals, audiences. But getting people to watch is not the same as changing what they believe—and changing what they believe is not the same as changing the world. Researcher and author Sarah Stein Lubrano studies how people actually change their minds, and her findings challenge many assumptions about how art and politics intersect. In this workshop, she will introduce filmmakers to key theories of power and political change, drawing on her research into cognitive dissonance and political communication. Then she will guide attendees to pressure-test and refine their own theory of change for the work we make.
Facilitator: Sarah Stein Lubrano (Don't Talk About Politics: How to Change 21st-Century Minds)
